PROJECT / BURLINGTON ESTATES

  • Logo design

  • Brand identity

  • Brand style guidelines

  • Stationery

 

OVERVIEW

Burlington Estates is an independent provider of residential block management services. The company specialises in the management of high-end period and modern properties in Mayfair, prime central London. Their philosophy is putting the client at the focus of their service, with extremely high standards and an aim to exceed expectations. 

 

The challenge

Burlington Estates approached me in 2013 while having their website redesigned. Their web designer had also been commissioned to design their new logo branding, but had been unable to fulfil the brief. The client wanted to develop their visual identity with a logo that reflected their premium status, and they needed it fast to go hand in hand with their imminent website relaunch. The objective was to visually attract people to engage with the brand online, and in person.

 

design solution

Thorough research of the marketplace and benchmark brands was the foundation of this project. The new logo is based on a shield; a traditional symbol that provides a sense of trust, security and strength. However, this shield has a contemporary twist, designed to set the company apart and instill a sense of professionalism. It uniquely represents the company, as the two halves of the shield are subtly shaped to echo the B and E initials of Burlington Estates name. But also, the symbol contains a diamond shape, viewed in the negative white space between the two halves of the shield, which depicts quality. 

Simple brand style guidelines were developed to ensure a consistent look is achieved for the website and other future materials. Finally, branded stationery designs helped establish and reinforce the new visual system.

 

 Portfolio project: Burlington Estates alternative logo versions

Portfolio project: Burlington Estates alternative logo versions

Results

It’s important to choose a creative who is an expert in your project field. By collaborating and asking the right questions, I clearly understood the client’s objectives – and relevant experience enabled me to use my expertise to deliver an effective design solution.

Burlington Estates are delighted – their branding enhances their professional image and helps them stand out among their competitors. They've won London Property Management Company of the Year Award in 2015, 2016 and 2017 so have an identity that reflects their success. Well done! One of the key qualities of a successful logo is longevity and this one is certainly standing the test of time.

 Portfolio project: Burlington Estates sign | Beehive Green Design Studio
I love our new logo – it is so modern and striking! Andrea has managed to capture the essence of our company and interpret the brief perfectly. She is very passionate about her work, has a positive attitude and is very well organised. I would happily hire her again and strongly endorse her to other potential clients.
— ANNIE MCGRANDLES, DIRECTOR, BURLINGTON ESTATES
 

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