PROJECT / COCO

  • Logo design

  • Brand identity

  • Brand style guidelines

  • Business card

  • Social media cover image

  • signage

  • price list

OVERVIEW

Coco is a specialist nail and eyelash salon based in Welwyn Garden City. Inspired by the glamorous fashion icon Coco Chanel, owner and expert technician Nicola Barlow successfully established her business in 2000. Coco’s vision is about being creative and fashion concious (the nail art is exceptional), while offering top quality. The regular client base, women of all ages, visit Coco to catch up and socialise as well as use it’s beauty services - there's certainly no cold clinical feel here! Welcoming and friendly values that set the salon apart from others. The salon collaborates only with premium brands, Bio Sculpture and Lash Perfect; they adhere to Nicola’s high product standards, and she‘s also a qualified educator for both.

 

The challenge

Coco came to me having never invested in official branding. The business was ready to go up to whole new level and gain a professional look that matched the quality of its services, to become fully equipped for future growth.

 

design solution

Research determined the strategy for Coco’s branding direction. The new identity makes a bold, fun statement that stands out from the soft feminine and clinical approaches used by many salons. Yet, it also has a stylish, timeless quality to appeal to its loyal – and ideal – audience. A minimal classic colour palette of back and white, accentuated with a touch of grey and red adds sophistication.

Coco's new logo feels like a premium designer label, to represent both quality and fashion. The symbol contains the Coco brand name within a circular design to create a distinctive icon, while the styling of the accompanying wordmark (and typography in general) is clean and minimal. The icon also resembles a fingerprint to show individuality, and the personal, friendly touch of Coco’s services.

Playful patterns inject personality into the branding, balancing the overall look alongside the more refined logo styling. The patterns are bold and minimal, but fun and creative to show a peek of the brand's warm and welcoming personality. A signature pattern represents each of Coco’s services – lashes for lashes, circles for nails and stripes for general use. From this design foundation, print and digital collateral was created so that the Coco brand could be transformed from top to bottom.

 

Results

In today’s world of vast consumer choice, this solid new brand identity has elevated Coco, added credibility and built trust. The fresh image has refocused and revitalised the business, enabling Coco to raise prices with confidence, and supports its aim to reach more potential clients and continue to grow.

 Portfolio project: Coco primary logo | Beehive Green Design Studio
 Portfolio project: Coco canvas tote bag | Beehive Green Design Studio
 Portfolio project: Coco main logo | Beehive Green Design Studio
 Portfolio project: Coco Facebook profile | Beehive Green Design Studio
I felt confident about choosing Beehive Green right from the word go. Andrea was so motivated and enthusiastic - she really got to know my business and instinctively understood my needs, focusing on details that I hadn’t even considered. She was also amazing to work with; completely transparent about her process and always kept me involved.

Creatively, everything we’d discussed was translated into a beautiful brand identity - I’m over the moon with the results! The overall look is super stylish but also fun and playful, so it represents Coco perfectly.

I’m really excited about showing off my bold new look – it’s reinvigorated my brand! I’ll happily be using Beehive Green for all my future design work.
— nicola barlow, OWNER, coco
 

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