The design process.

Curious about out what happens when you book a brand identity or design project with me?

Whether your project is a full brand identity, a website or a simple print asset, I’ll follow a similar tried and trusted process.

That way, we can both be confident you’ll get brilliant design that works hard for your brand, every time.

Six simple steps to a smart new brand…

1 · Discover

First, I’ll get to know you, your business, and what you need your design project to achieve. I’ll take a close look at your target market, the wider industry around you and exactly what makes your business special. Expect lots of questions!
2 · Define

It’s time for smart thinking. I’ll define the creative direction for your project with a plan of how to make it look amazing, outshine your competitors and delight your clients.
3 · Design

Now for the real fun! I’ll brainstorm and sketch initial designs, then create a concept (or two) that feels perfect for your project. Together, we’ll agree the design route that works brilliantly for your business.
4 · Develop

Next, we’ll bring your project to life. I’ll design everything needed to build out your project and make sure every tiny detail works a treat!
5 · Deliver

Once approved, I’ll send you all your design files, as well as providing any guidelines or training needed to make them super-simple to use. Let’s celebrate! You’re ready to introduce your smart new design to the world.
6 · And far beyond...

Our collaboration doesn’t end there… I’ll be here for any design or branding support you need in future to keep your brand strong and consistent. Think of me as a virtual member of your team.