Green, friendly and fair policy

Creating impact – an ongoing journey

At Beehive Green, I like to do things in a way that’s kind to the planet and kind to people – just good, decent business. It’s how I play a part in building a sustainable, just future. And for accountability, I’m sharing my steps right here.

Planet

  • Our planet needs us. I keep my environmental impact as low as possible by using less energy, producing less waste, and choosing eco-friendly products.

  • To do better, I’m on a verified net zero plan with Wenta and achieved gold status in June 2024. I’ve pledged to halve emissions by 2030, achieve net zero before 2050 and made an action plan to get there. I’ll share my progress annually.

  • Since September 2022, I’ve funded monthly climate action through Ecologi and plant a thicket of trees for every branding project.

  • I prioritise ethical sourcing and supply chain practices, partnering with people who share my commitment to social responsibility.

  • It doesn’t get talked about as much, but storing digital content has a huge impact on the environment. I delete everything I don’t need. I use Squarespace to build and host websites. As I rely on its hosting, I’m lobbying for more transparency – the latest Squarespace ESG report is here.

People

  • I love partnering with organisations doing good. I offer charities a special non-profit rate or pro bono deliverables to supplement branding projects.

  • Community is everything. I give back by volunteering as a mentor. In 2024, I mentored a sixth-form student on the Beleve in Her Success programme. Beleve is an amazing charity for girls and young women. I also supported a third-year film student via the University of Hertfordshire’s Career Mentoring scheme in 2024 and 2025, and this year I’m mentoring a recent graphic design graduate starting out in the creative industry.

  • I donate 1% of my annual profits to a good cause. The recipient for 2023–2024, 2024–2025 and 2025-2026 has been Digswell Lake Society, a local nature reserve charity I’m a member of (and where I regularly enjoy walking my dogs).

Principles

  • Beehive Green stands for doing business ethically and setting a positive example for others. I support charters including Design Declares, The Ethical Move and Better Business Act.

  • I integrate ESG considerations into strategic decision-making processes and business planning.

  • My associates are trusted teammates and always treated fairly. I work closely with them to make sure they’re on board with my values and committed to doing things the right way.

  • I choose to work with partners and suppliers who share my commitment to high environmental and ethical standards.

  • I use AI selectively and thoughtfully to enhance creativity, reduce waste and improve efficiency, while keeping people and ethics at the centre of every decision.

Policy

That’s it in a nutshell. This policy isn’t set in stone and I won’t get it right all the time. I’m always looking for ways to improve and do better.

This studio may be small, but I’m committed to doing the right thing. Transparency matters – I’m open about what I’m doing and why. Thanks for being part of the journey!